Logo Critique


MCG Logo:


Designed by graphic designer Richard Henderson, who has created many known logos for BHP Billiton and Crown.


The MCG logo, Henderson has designed it using shape as its Hierarchy to create the idea of a stadium. Oraganic Line is produced around the oval which gives the logo a more contemporary and modern theme throughout the logo.


I believe the logo has a futuristic and minimalistic theme to it with the geometric and square like typeface and has been design very simple and effective.


The logo is based on the shape of the MCG and has been created to be stylised replica to identify the sports and the stadium.


Personally I see the design is effective and represents everything the it supposed to as it represents sport such as football, cricket and the stadium all in one simple design.


Image of logo:
http://www.austadiums.com/news/news.php?id=204


Carlton Football Club Application


The logo mainly using typography the use of serif typeface gives it the authentic,classic and traditional outcome and is created with a well balanced composition and fits perfectly in the centre of the application. The use of simple colours (White & Navy Blue) is giving off the less is more and work quiet effective. Curve formation of the letter C which wraps around shows that the point of reference regards to relating it to football is that Carlton is a team and covers all boundaries.
So again i believe the logo and the application is simple, effective and successful.